I've always had a problem with the dichotomy of a church being a body of believers as well as an institution. To myself, the heart of any church is the congregation, not the programs offered or the image portrayed.
Lately, I have been reading more and more about the transition from church being about community to becoming a self-serve service or commodity. Think about the regularity of church "shopping", something that I am guilty of myself. Or maybe think of how we expect churches to provide us with services such as Vacation Bible Schools, Youth Groups, Child Care, Multimedia departments, Kids Clubs, Seniors Luncheons... the list goes on.